Legal Name: Communications International Education Limited
Private Training Establishment
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Category 1: Excellent - The institute has been assessed and received two Highly Confident judgments from NZQA. This means they have excellent educational performance and excellent self-assessment capability.
Category 2: Good - The institute has been assessed and received two Confident judgments from NZQA. This means they have good educational performance and good self-assessment capability.
Category 3: Not Yet Confident - The institute has been assessed and recieved a Not Yet Confident judgment from NZQA. This means NZQA is not yet confident in their educational performance or self-assessment capability.
Category 4: Not Confident - The institute has been assessed and recieved a Not Confident judgment from NZQA. This means NZQA is not confident in their educational performance or self-assessment capability.
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290 Queen Street ,
Management and Commerce
Sales and Marketing
Not supplied by Institute
Minimum Entry Requirements:
Not provided by Government. NZQA
Additional Entry Requirements:
Not provided by Government. NZQA
This is a specialised programme designed to support students to acquire the building blocks of digital marketing. It provides for acquisition and application of a holistic understanding of key areas to focus when developing a digital marketing strategy. Students will learn about key digital channels and disciplines, digital marketing analytics and how to integrate these cohesively to make informed and strategic decisions within the digital and social ecosystem.
The structure of the programme assumes an introductory focus to digital marketing and digital consumer basics and gravitates to digital marketing channels and digital marketing analytics before allowing for students to embed their knowledge and skills in digital marketing capabilities within a coherent digital marketing strategy. The programme provides theoretical as well as practical insights allowing students to develop new skills, understand and harness the value of a constantly evolving digital marketing industry.
On successful completion of the programme, students will have developed a creative 'Portfolio' that showcases their learning and command over digital tools, techniques, channels and strategies covering key learning outcomes of the programme that they can use to enhance their job prospects upon graduation.
This programme is targeted for those who need to understand digital disciplines in more depth to keep abreast of the digital revolution in marketing, for those who are desirous of pursuing a profession in digital marketing, for existing marketing professionals who are already involved in the planning, implementation or measurement of digital marketing strategies and tactics, and even business owners and other professionals who want to exploit and extend the digital arena for business enhancement.
Graduates of this programme will have the following knowledge:
* Traditional and digital marketing theories and concepts
* Moral, ethical, legislative, and regulatory issues in digital marketing
* Digital marketing technologies including hardware and software
* Traditional marketing mix
* Digital marketing implementation issues
* Consumer behaviour theories and concepts
* Digital consumer behaviour, characteristics and personalities
* Customer relationship management
* Content marketing in paid, owned and earned media
* Types of strategic content
* Content marketing principles, tools & techniques
* Principles of consumer and social psychology in social media marketing
* Social media platforms
* Technological architecture for SEO and PPC
* E-mail and mobile marketing applications
* Cloud-based marketing systems
* Utilisation of big data
* Role of digital marketing analytics
* Digital marketing metrics
* Frameworks for google analytics
* Digital marketing mix
* Digital marketing strategy
* Monitoring and measurement tools
Information in this section is provided by Tertiary Education Commission and s updated on a regular basis. If this information is incorrect, please contact TEC to update it. Information below only relates to Domestic Students.
Total Enrolments for Diploma in Digital Marketing for 2015: 0, 2016: 0, and 2017: 0
Age Distribution by Year
Sorry, there are no enrolment records for this course in 2015, 2016, and 2017
Gender Distribution by Year
Sorry, there are no enrolment records for this course in 2015
Sorry, there are no enrolment records for this course in 2016
Sorry, there are no enrolment records for this course in 2017
Enrolment Numbers by Year
Sorry, there are no enrolment records for this course